Startup Authors

Startup Author Logo

10 Best Ecommerce Niches for Your Online Store

10 Best ecommerce niches for your online store

By The Editorial team

Starting an eCommerce store is a great idea, and there are many different ecommerce niches to choose from when creating your online store. But it can be hard to decide which niche will be best for you.

How can you tell if an eCommerce niche will be profitable or not, or what the best ecommerce niches are for your business? This guide will help you decide which of the many eCommerce niches out there would be best suited to your interests and ability level so that you can create an online store and make some money.

So here are 10 of the best eCommerce niches to help you decide what you should sell online to succeed, based on how profitable these niches are, how competitive they are, and how much money eCommerce stores are in them make.

While this list isn’t exhaustive, it’s certainly a good starting point if you want to choose an eCommerce niche that will help you get more business online and grow your revenue fast.

Outdoor Gears

The outdoors is full of people with a lot of money to spend. Outdoor-gear companies can attract customers that are interested in more than just new backpacks and camping equipment. They might be interested in learning more about getting into backpacking or climbing, which means you could cross-sell them any number of related products—from batteries to hammocks.

And if you’re worried that an outdoor theme limits who you can sell to, remember that the outdoors is really just an umbrella term for a wide range of activities that people engage in.


Jewelry is a big part of many people’s lives, as they want to make sure that they’re wearing appropriate jewelry in certain situations. This makes jewelry an excellent niche to focus on; after all, almost everyone wears it! Another aspect of jewelry that makes it a good business to enter is that most people are content with purchasing mass-produced options. As long as you can provide quality products at fair prices and market yourself properly, you have a recipe for success.

Pet Supplies

Pets are one of many niches that have great eCommerce potential. Dogs, cats, fish, and other animals all require care and products to remain healthy. This niche is a large and diverse industry; pet owners are constantly in search of new ways to improve their pets’ health through new food products or supplements.

Craft Supplies

There are a lot of people who love to create beautiful things, whether they’re knitting scarves, crocheting jewelry, or designing websites. If you can provide them with supplies they need at reasonable prices and offer them an easy way to purchase everything in one place, then you could have a hit on your hands. Plus, many of these items can be picked up used, or shipped new at a reasonable price.

For example, if you buy scrapbooking paper by the sheet instead of as part of a kit, it can cost as little as $0.50 per sheet! You might also want to look into selling paint brushes, and other craft-related accessories that customers may not think about when buying their first project. For example, if someone is planning on making their own candles, they may not think about needing wax-melting pots until after they’ve already bought some candles. Selling these accessories alongside your craft supply selection can help you boost sales even more!

Computer Parts

If you’re looking to sell computer parts and accessories, you might want to consider an audience of IT professionals. The industry is worth roughly $200 billion and is growing every year. Computer parts are also more status symbols than they used to be, so there may be an opportunity to carve out a new subcategory in existing markets. If you can satisfy demand with your part selection, it could be one of the best ecommerce niches out there.


Given that technology products are almost always non-perishable, they make a good choice if you’re looking to start an e-commerce business. Electronics like cell phones, tablets, cameras, and laptops tend to see steady demand. It’s worth noting that electronics can be expensive to ship because of their size and weight, so it’s often best to find a fulfillment company that will take care of shipping on your behalf.

Keep in mind that electronics usually carry higher profit margins than most other products on an e-commerce site due to low manufacturing costs. This makes it easy to achieve high rates of return (eCPM).

Beauty Products

Beauty products are a terrific online niche. They’re relatively simple to ship, customers tend to seek out brands they recognize, and there’s a high-profit margin on certain beauty goods. If you’re looking for an eCommerce niche that has the potential to become a moneymaker on autopilot, consider creating an online store that sells beauty supplies.

It won’t be easy to get started, but if you choose a category with lots of options—like makeup—you can leverage supplier relationships or use dropshipping techniques to bring in sales quickly. From there, it will be up to you to market your site effectively so that people know about it when they need beauty goods. Remember: starting small is smart when it comes to eCommerce sites.


Fashion is one of those topics that always seems to stay relevant. No matter what’s happening with technology, jobs, or pop culture, people are always going to need new clothes. That being said, it can be difficult to find a balance between affordable prices and high-quality products. Luckily, there are several fashion niche ideas you can explore in order to help your business stand out.

Instead of focusing on low-cost garments that could fall apart quickly, consider offering premium quality products at a slightly higher price point. This strategy may take some time to catch on—but once it does, you’ll start seeing a lot more sales coming in.

Health and Fitness

If you’re looking to make money in fitness or nutrition, there are a number of ways to go about it. In fact, some of the best eCommerce sites are ones that have created a niche around health and wellness. Because people want to stay healthy, they will be ready to pay premium prices for your products, especially when there are tons of testimonials about them.

You can sell anything from protein powder to exercise equipment, workout videos, and even diet programs. Just remember that if you decide to enter into these markets, you need to make sure your business is fully compliant with all laws and regulations.

Stationery Supplies

In an age of texting and email, there’s still a lot to be said for good old-fashioned paper. Whether you’re a student or just an admirer of good penmanship, stationery supplies are going to stay on top of our shopping lists. Stationery can be bought through big companies like Papyrus and those purchasing in bulk would do well to compare prices at Costco and Sam’s Club.

Picking up all your stationery needs in one place not only saves you money but also time spent traveling back and forth from store to store. You don’t want to waste any more time than you have to—there’s plenty of it leftover after all! 

When you’ve decided on your niche, take the next step by learning how to create a web store. With a little patience, luck, and a lot of hard work, you can start your own eCommerce business and earn enough money to keep your passion alive!

Recommended for You
Commission-tracking google sheets
How to Create a Commission-Tracking Google Sheets Template
Is Pinterest a social bookmarking Site?
Is Pinterest a social bookmarking Site?
What is local PR? And Why Does It Matter?
What is Local PR? And Why Does It Matter?
what is B2B sales -an on green jacket walking on sidewalk during day time
What is B2B Sales?