By The Editorial team
Digital marketing can be intimidating to small businesses, but it doesn’t have to be so difficult to learn. With the right digital marketing expert tips, you can overcome the intimidation and start attracting new customers with social media, blogs, email marketing, search engine optimization (SEO), and other types of digital marketing. Here are 8 expert tips on how to market your small business effectively online.
digital marketing campaign. When you are a small business, money is limited and time is at a premium. While it would be easy to say that digital marketing isn’t worth it, that’s simply not true. If done right, digital marketing can make your life as a small business owner easier and bring in new clients who will keep you in business running well into the future. Let’s get to the root of your question – how do you start with digital marketing for your business? To begin, here are eight tips from the digital marketing experts:
Define Your Audience: An important step before even beginning any digital marketing efforts is to determine who your audience is going to be.
Create a Content Plan: Once you know who your audience is, create a content plan. That means taking inventory of what types of content already exist in your industry and what your content will be
Determine Your Goals: Figuring out where your digital marketing effort should go is another important part of having success through digital channels. It helps if you spend some time thinking about what makes sense for your company both now and over time so that you have realistic goals in place from day one.
Measure Efforts: Measuring digital marketing efforts allows you to adjust course along the way so that you aren’t wasting time or energy on things that don’t matter or aren’t working. It also allows you to see where your strengths are, which allows you to double down on them
Find the right tools to use: There are many digital tools available that allow companies to manage their digital marketing campaigns. The key is finding those tools and choosing which ones work best for your specific needs
Social Media – Facebook, Twitter, LinkedIn: These are just a few social media sites and networks that represent huge opportunities when it comes to digital marketing.
As soon as you identify the digital marketing strategy you’ll use, stay with it and build from there.
Before embarking on a digital marketing campaign, you must first be aware of your target audience. To create a comprehensive marketing strategy, you need to figure out who your audience is, where they are gathering and spending most of their time online, and what they want. The easiest way to do that is by doing some research—surveys are an excellent way to gather information and involve your target audience. An effective digital survey will provide real value in exchange for their time.
Tools like — help collect information about your customers—you can even ask them directly via email or social media channels, or set up simple opt-in forms on your website or landing pages. If your customers are spending more time on a social media platform or a forum, then you should be on the same platforms and engaging with them. It all comes down to understanding how your target market thinks and acts so you can reach them effectively. If you understand how your ideal customer wants to interact with you, then it’s easier to market toward them and make content decisions based on those preferences.
Understanding which mediums best communicate with different groups of people helps prevent communication breakdowns as well. For example, if most of your customers are tech-savvy young professionals between 25–40 years old living in urban areas like New York City or Los Angeles, then Snapchat probably may not work well for reaching out to new customers but Instagram might work well for building brand awareness through photos and videos.
If you’re new to digital marketing, likely you haven’t considered what kind of content will bring value to your customers. It may sound obvious, but many companies neglect to create useful content. Instead, they just rehash what other companies are doing and hope that their content is good enough to share with their followers. Make sure you have a clear understanding of your customer personas and what they need before creating any marketing content.
Content creation should be focused on serving your customers. Create engaging content on topics relevant to your target audience so you can truly show them how valuable you are. When you do that consistently, then people will come back for more – and tell others about it too! So make sure quality comes first; don’t sacrifice what’s important just because everyone else is doing it. Remember: inbound marketing starts with giving something away first – whether that’s great content or fantastic products – so take advantage of every opportunity where it makes sense to do so.
There are a lot of different ways to get your business in front of customers: cold calling, cold emailing, Facebook ads, SEO. But how do you know which is right for you? It’s worth spending some time researching and thinking about these various strategies before choosing one—you don’t want to spend money before determining that it’s truly right for your business.
The best way to figure out what works best is to ask yourself why you want new customers in the first place. What do they bring you? Are they likely to buy again? How much will they bring in overtime? Your answers are likely to affect your marketing strategy.. If quality leads are most important to you, focus on building customer relationships through social media or search engine optimization. If cost-per-lead or return on investment (ROI) matters most, try something like pay-per-click advertising or door-to-door sales.
What works for one business may not work as well for another, so take the time upfront to research what makes sense for your company and goals. Remember too that part of a good marketing strategy includes deciding which tool to use per time and stage of your business life cycle; there’s no need to burn through all your budget trying every possible option at once.
Many small businesses wonder if they should start a social media account or focus on improving their email marketing. Both are important, but your business type will determine which is more effective.
For example, if you’re in charge of customer service at a store, it might be better to work on email marketing so you can respond directly to customers’ questions and concerns. If you run an online store that sells physical products, however, then social media accounts could help you create buzz about new items and share pictures of happy customers using them.
Regardless of what you do, don’t take too long deciding—and remember that any progress is better than none!In the long run, you may need to combine both marketing strategies to win more customers for your business.
Advertising often seems like the best way to go from the start. If you advertise, you can’t complain about not having enough customers. But if you don’t advertise, how will people find out about your business? The truth is that there is more than one way to attract new customers, and while paid advertising has always been a great option, it’s by no means necessary if you’re just starting.
Consider other ways to connect with potential clients such as social media and word-of-mouth marketing. You might also offer some type of incentive or coupon code on Facebook or Twitter to draw attention to your company. As long as you put forth an honest effort, take advantage of free advertising opportunities, and keep track of what works best for your business—and what doesn’t—you should see steady growth over time!
Consider different avenues of digital marketing that would best fit your brand. For example, you may not want to use social media too much if your customers skew older and are more hesitant to accept advertising on Facebook or Twitter. You might want to focus more on digital marketing channels such as email instead. Whatever way you choose to spread the word about your business, consistency is key to getting your business in front of the right audience.
Once you begin creating your first digital marketing campaigns, you should start measuring your business’s performance, so you can immediately get a grasp on how well your company is performing. To create a sound marketing strategy, you need to know where to focus your efforts.
By tracking several metrics, like website visits and traffic, you can easily make adjustments. These numbers will give you a quick snapshot of what’s working best, as well as any trends that may indicate when it’s time to switch gears.
If your business is set up on social media, you will be able to view your business page’s insights and analytics. You can track down your posts’ reactions (likes and comments), engagements (shares), and reach (impressions). Your top-performing content can then become part of future content strategies.
Keep track of other valuable data too, such as brand awareness, lead generation/contact rates, sales conversions, and the number of newsletter subscribers generated if your marketing strategy is email marketing.
Remember, however, that small businesses must prioritize their resources – monitor only those stats which are essential to your current goals. At the early stage of your business, you don’t want analysis paralysis to set in.
Thanks to advancements in digital marketing technology, small businesses have access to plenty of resources at their fingertips—which means they don’t need to invest thousands of dollars right from the start. Digital advertising platforms such as Facebook, Instagram, Twitter, and LinkedIn offer free tools to help grow your audience. Google will even give you an ad coupon if it’s your first time using their platform.
These days, making sure that your customers can find you easily has never been more important. As your business grows you will learn what works best so that you can adjust things where necessary. You will also find tons of free and paid resources on digital marketing strategies to learn from. YouTube, Hubspot, Udemy, SkillShare, and LinkedIn Learning are some great places to start.
Growing your business and gaining a loyal customer base can be a daunting task, especially if you’re starting or working with a limited budget. However, take these steps above and you can be sure that your business growth will be managed effectively.