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What is Local PR? And Why Does It Matter?

What is local PR? And Why Does It Matter?

By The Editorial team

What is local PR?

Local Public Relations (PR) is a relatively new concept, but it has become increasingly important over the last decade. What exactly is local PR and why should you care?
Local PR is a way of promoting your brand or company locally. This means that you want to get your message out to the people who live in your area.
Local PR is becoming increasingly important because consumers are now choosing where they shop and eat based on their location. If you don’t target your marketing towards local audiences, then you risk missing out on potential customers.

Why do businesses need local public relations

Small businesses often struggle to get their message out to customers and potential clients. They don’t have the resources or budget to hire a PR agency. What should they do instead?
Public Relations (PR) has become an essential part of marketing strategy for every business. The goal of PR is to increase brand awareness and improve customer loyalty within a local community.
Small businesses can benefit from having a strong local presence through effective PR. Local PR helps them build relationships with local media outlets, gain access to influential decision makers, and generate positive word of mouth.
While large corporations typically handle their own local PR, smaller companies usually benefit from hiring a professional to help manage their press releases, find opportunities for growth and build connections with key influencers. The goal of any public relations strategy is to effectively market your business. That’s why local public relations matters.

Examples of local PR

Local news, school board decisions, city council meetings, local businesses and social happenings. While many people rely on local newspapers for these stories and information, they also consume them via social media networks like Facebook. That’s why it’s important to make sure your content gets shared over those networks.

Tips and strategies on how to do local PR for your business

Here are some tips and strategies on how to get your brand seen and content read by as many eyes as possible.

1. Identify your local audience:
Who are you trying to reach with your content? Is it parents of students at a local school, or residents in a specific neighborhood, or business owners in a particular area? You’ll want to identify that target audience so you can create content they’ll find interesting. For example, if you’re targeting parents of students at a local school, then you might share stories about how much their kids are learning, or highlight upcoming events like fundraisers for new equipment for sports teams. If you’re targeting residents in a specific neighborhood, then you might share information about community events and happenings like festivals or street fairs.
2. Make use of your local media:
If you’re trying to get news coverage in a specific publication, then make sure you’re pitching them stories from your business that are relevant to their audience. For example, if you own a restaurant in downtown Chicago, then write about how busy summertime has been for your business because of all the tourists flocking to town. That story will appeal to both tourists and locals who want to eat at restaurants during major events like that one. Or if you own an auto repair shop in San Francisco, then share stories about how difficult it can be for customers when they need repairs done on their cars during SF’s infamous rush hour traffic jams. This type of content will appeal to residents who are concerned about getting stuck in traffic every day or people who have problems with their cars while driving around town during rush hour.
3. Get your business on Google Maps:
If you want to get found by people searching for local businesses, then make sure you’re listed on Google Maps. This will help customers find you if they’re looking for a specific type of business in a particular area. It also makes it easier for them to read reviews from other customers about your business so they can learn more about what you offer before they decide to visit or call. Note that if you have multiple locations, then each one should be added separately because each location has its own page on Google maps that needs to be filled out with information about that specific location.
4. Start of Facebook page:
If you want to get your content shared on Facebook, then make sure you have a business page set up there. That way, people can easily share your content with their friends and family on their own personal timelines or in groups they belong to that are related to your business. For example, if you own a restaurant in Chicago, then post pictures of food items or events at your restaurant like live music or trivia nights that are happening there. People who see those posts will be able to click like on them so they’ll show up in their news feeds for all their friends to see. That’s a great way for people to learn about what’s going on at your business even if they don’t visit it directly themselves.
5. Host local events and shows:
If you want to get your business name out there, then consider hosting a local event or show that will appeal to people in your area. For example, if you own a pet store in Chicago, then host an adoption event where you bring animals from a nearby shelter into your store so people can play with them and potentially adopt them. Or if you own a bakery in San Francisco, then host an annual holiday cookie contest where people can submit their favorite cookie recipes for others to vote on during Thanksgiving week. People who see those posts will be able to click like on them so they’ll show up in their news feeds for all their friends to see.

Impact of local PR on your business

Local PR is great for any business. In fact, it’s the best way to get noticed in your community. What are some of the benefits of being “local”? Here are some of the ways that public relations can help your business:
Increased visibility
Local PR is a great way to get your business in front of your target audience. It is a powerful tool that can help your business get more visibility, increase brand awareness and drive traffic to your website. More visibility in search results – Local media coverage helps people find you when they search for information about your business. For example, if someone searches “Best tacos in town” and you’re mentioned in a news article about the best tacos in town, then people are going to be able to find out about you via Google.
More customers for your business
When you get local PR, you are getting more customers for your business. It’s a fact that people who live in your area are more likely to buy from you than someone who lives across the country. People trust businesses they know and have been seeing in the community for years. When they see a new store open up, they want to get to know it and see what it offers them.
Local PR means that your business will be recognized by people who live in your area as a place to shop or visit. It also means that when people hear about a new restaurant opening up, they will think of yours first because they recognize it as part of their community.
Improved reputation within your local community
Local PR is a way to improve your reputation within your local community. It can help you get more customers and increase the amount of word-of-mouth referrals to your business.
Local PR involves building relationships with local journalists and bloggers, so that when you do something newsworthy, they’ll write about you.
Also, your business gets a chance to showcase reviews and testimonials from customers who have had a great time with your business, increasing the chance for newer customers.
Higher engagement on social media
With Local PR, it is possible to drive traffic to your business on social media. Social media helps you gain more customers because you are getting mentioned by people who know you, trust you, and have had a good experience with your business. Because of social media, when something goes wrong in your area, people talk about it on Twitter, Facebook or Google+ rather than just having a quick conversation with their friend or family member. When they do that, they mention your business specifically because they think highly of it!
Higher sales and revenue
Local PR can help you sell more products. When you get local press, you are showing people that your business matters to your community. You are also showing them that you care about what they think of your business, which makes them want to come in and try out your product or service. With a few positive reviews, word-of-mouth referrals will increase as well. This means that when someone sees something good about your business on social media or hears something from their friend, they will be more likely to go check out what you have to offer because they trust those people’s opinions.


In the end, local public relations is a heavily growing industry. If you are in the business of selling products or services, then it may be a good idea to invest in some local public relations tactics. A reputable company can help you to find out where your customers live and help you promote to the people who need your product.

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