Digital marketing can be hard to wrap your head around if you are an entrepreneur, as today’s marketing landscape includes so many different channels, approaches, and tactics that businesses could be forgiven for feeling confused. SEO, SEM, social media marketing, pay per click, content marketing, email marketing and affiliate marketing are major areas of digital marketing.
But how do you choose? What’s going to work best? If you’re looking to the future, it’s clear that digital marketing is the way to go; if you have a business or are thinking about starting one, you need to know why digital marketing is the future of business and how it can help you today.
How the world is consuming data
The world is changing, and how we consume information is changing with it. There are more portable devices more than ever, and people are spending more time on their screens. That means that digital marketing will become even more important in coming years. Apple alone sold 239 million smartphones to end-users in 2021. Imagine how many other devices were sold by other tech giants. This gives a clue on just how much data is being consumed by consumers.
As digital marketing continues to grow, businesses are realizing that they need to be where their customers are—and that’s online. Businesses have always relied on word-of-mouth and press to generate sales, but in a world where consumers can instantly post about their experiences with a product or service online, there’s no time like now for companies to get started with digital marketing.
According to an Ipsos study, 83% of people use search engines as part of their shopping process before making a purchase decision—that’s just one example among many of how consumers rely on the internet today.
The average user spends more than two hours on their phone each day, with over a 100 ads seen per day. If your business isn’t reaching this audience, it’s missing out on a huge opportunity to grow.